Add optional OTEL trace context lib support

https://logzio.atlassian.net/browse/INT-834

* Fix message formatting while handling exceptions

* change split, add changelog

* bump version

---------

Co-authored-by: mirii1994 <miri.ignatiev@logz.io>

* add traces context

* add trace context section in readme

* fix type

* Update README.md

* Update README.md

* small fix to readme

* fix typo

Co-authored-by: Nico <86240618+nico-shishkin@users.noreply.github.com>

* bug fixes
* Added CI: tests and auto release

Logging error only if all retries fails

* Fixed flusher for serverless

* fixed flusher

* Update README.md

Co-Authored-By: Ido Halevi <32218210+idohalevi@users.noreply.github.com>

* Update README.md

Co-Authored-By: Stefan (Shalom) <imnotashrimp@users.noreply.github.com>

* Update README.md

Co-Authored-By: Stefan (Shalom) <imnotashrimp@users.noreply.github.com>

Co-authored-by: Stefan (Shalom) <imnotashrimp@users.noreply.github.com>
Co-authored-by: Ido Halevi <32218210+idohalevi@users.noreply.github.com>

Like all network operations, performing the POST request may fail for various
reasons. When no response from the remote end is received, a requests.post()
call may never return, leading to an unbounded increase in the sender queue.

To remedy such situations let's add a timeout argument to the requests call and
make it configurable, to be adaptable for different environments.

For more information see
https://2.python-requests.org/en/master/user/quickstart/#timeouts

This reverts commit d41ceabe82. Which I suspect
does not work because the thread is stateful, i.e. after os.fork the thread in
copy of the process thinks it has already been started, even though it is not
alive. Probably safest to just get a new thread instance if a thread is not alive.

Also, only use lazy logger string formatting evaluations

* Use non-marked format holders since we only support 2.7+
* Use format holders, only, no concat

If you pass an empty list, tuple, False, 0, whatever.. it will assume th
token is valid, which it isn't.

Currently the module raises generic Exception (very "don't do it")

Currently logging with:
```
logger.info('hello %s', 'world')
```
will send the string "hello %s" to logz.io instead of "hello world"

This commit fixes this situation.

Add tests

Allow custom logzio fields to top level structure